Johnny Manziel net worth is a question that can be debated almost as his future in the NFL. Both depend on countless factors.
While he wasn’t the number one pick in the 2014 NFL Draft – or the first quarterback pick for that matter – 2012 Heisman Trophy winner Johnny Manziel looks like he’ll still come out on top from a marketing standpoint.
Before the Draft even took place, Manziel had signed a multi-year shoe and marketing deal with Nike in March, announcing to Nike that it had won out over other offers from Adidas, Under Armour, and New Balance’s Warrior brand, which all submitted bids for Manziel marketing rights. While the financial terms of the deal were not disclosed, sources tell ESPN.com that Manziel’s deal with Nike will be the highest price paid for a rookie in this year’s class.
In addition to his deal with Nike, Manziel’s camp is currently awaiting word on pending trademark requests for the use of “Johnny Football” and “The House That Johnny Built,” two slogans that Nike may potentially jump on should they be trademarked, and a sign that a lot of marketing forethought is being put into this rookie player before his first season even starts. Manziel has also signed an undisclosed deal with Panini America.
While it’s impossible to predict Johnny Manziel net worth based on endorsements and trademarks, it’s safe to say it will be more than a few bucks. Early estimates have Johnny Manziel net worth at around $100K, but after he signs his first NFL deal, that number might end up being his nightly bar tab.
Manziel is expected to be an energizing force in Cleveland, bound to garner lots of attention for both on and off the field antics.
Manziel has been known as the quite the partier since his high school days, and he has the arrest record to prove it, as well as the fact that his parents had to pay for security guards whenever he went out.
Manziel’s living large persona can only add to the public’s interest in him, as well as augment the question of how he will adjust to NFL play.
For now, all we can do is sit back and watch to see how Manziel handles that adjustment period, as well as how much cash he rakes in along the way.
If football doesn’t work out, there’s always baseball.