Master P and Baron Davis Are in Talks to Buy Reebok for $2.4 Billion

ESPN and Forbes have reported that rapper Master P and former NBA Star Baron Davis are in the process of buying Reebok from parent company Adidas for $2.4 Billion. Reebok is in the struggling phase to acquire a certain market space against rivals like Nike. Adidas bought Reebok in 2005 for $3.8 Billion. Now, they are open to selling off at a lower price. Both the rapper and ex-NBA All-Star are in joint negotiations to acquire the company. 

Master P and Baron Davis Are in Talks to Buy Reebok for $2.4 BillionImage Credit: TruTankSoliders

The Plight of Reebok 

Reebok has faced tough competition from its rival company Nike. The fake imitations have caused a lot of loss to the company. Since the acquisition by Adidas, the market share of the company has dropped. However, Adidas has now decided to sell the brand. Master P and Baron Davis are in a joint conversation with the company to acquire it for $2.4 Billion. Davis is currently serving as a studio analyst for Turner Network Television’s Their interest in acquiring Reebok has been reported by Forbes and ESPN. Master P has said that he, along with Baron Davis, is in talks with the company for the last two months, and now they are financially prepared. In an interview with Forbes, Davis said that Reebok has been undervalued and wants to rebuild the community that developed Reebok as a brand. The former NBA player is looking for influencers, celebrities, and other stakeholders to sit at a table to rebuild the brand. 

Master P and Baron Davis Are in Talks to Buy Reebok for $2.4 Billion

Master P and Baron Davis are in talks to buy Reebok for $2.4 Billion. They are in a joint conversation with Reebok’s parent company Adidas. Percy Robert Miller’s stage name is Master P. He’s an actor, rapper, record producer, and entrepreneur. Currently, Master P’s net worth is approximately $200 Million. However, Baron Davis is a former professional basketball player and has played 15 seasons for the National Basketball League. He has played for various teams, including Los Angeles Clippers, Golden State, New Orleans, Charlotte, New York, and Cleveland. Now they are moving ahead by looking forward to purchasing one of the most sensational but undervalued brands.