If you haven’t been to Times Square, New York lately, here’s a little tip – don’t go. Unless you’re unfazed by millions of strangers, billions of flashing lights, and Elmo characters occasionally mixing it up with tourists.
This week, Times Square will also be home to the world’s most expensive digital billboard, pricey not only in its estimated cost but in how much loot it would take to advertise on the Big Apple latest monstrosity.
Here’s a quick rundown from The New York Times of power that’s generated from the most expensive billboard ever created.
The new screen stands eight stories tall and is nearly as long as a football field, spanning the entire block from 45th Street to 46th Street on Broadway — the center of the Times Square “bow tie.” Nearly 24 million LED pixels, each containing tiny red, blue and green lights, make up the display, giving it higher resolution than even the best of today’s top-of-the-line television sets.
Any company looking to rent the most expensive piece of ad real estate on Earth will need to cut a check for $2.5 million dollars. At least that price will assure a company four weeks of continuous coverage in front of millions of New York City tourists.
A digital art exhibit from Universal Everything will be the first display on the mega-board but, no surprise here, Google takes over starting November 24th and will occupy the ad space and 600K eyeballs (and estimated 300K people will pass the sign each day) until the new year. Just in case no one in the world has ever heard of Google.