On April 19, 2021, Nike company has confirmed that they have parted ways from late NBA star Kobe Bryant. The contract has finally come to an end. According to the statement issued by the company, Kobe was a deep connection with customers for Nike; he pushed the company and made everything around him better. However, the contract has come to an end, but he will remain a beloved member of the Nike family. Vanessa Bryant, the wife of Kobe, also posted to her IG story that the contract with Nike has come to an end. She said that partnership had led to making some of the most beautiful basketball shoes ever.Image Credit: ClutchPoints
In December 2020, entrepreneur Shervin Pishevar’s tweet was cited by CBS Sports that Kobe told him in December 2019 that he intended to move on from Nike and launch his own shoe line. Different news outlets have tried to reach Vanessa Bryant to comment on the matter, but she didn’t respond. Moreover, on April 2021, Vanessa took to Instagram to share snaps of the couple’s wedding to mark the 20th anniversary of their marriage. Now, the news has poured in that Vanessa hasn’t renewed the contract with Nike, and it has marked the end of an era. Vanessa has said that the partnership with Nike has led to making some of the most beautiful basketball shoes ever. Nike also believes that Kobe is a beloved member of their family. However, the partnership doesn’t exist anymore.
Vanessa Bryant not renewing Kobe’s contract with Nike after iconic run. The 18-years-old contract has ended, and it has marked the end of an era. Nike still has a deep connection with Kobe, and they believed him to be a beloved part of their family. Kobe Bryant died last year in a helicopter crash along with her daughter Gianna and seven other individuals. He signed a contract with Nike in 2003 and was a major part of the Nike family even after his retirement from NBA in 2016.