Perez Hilton is now a household name in media; if you follow celebrity news, chances are you frequent PerezHilton.com frequently to get your fix.
But Perez Hilton wasn’t always such a media staple. After graduating from New York University in 2000, Hilton, born Mario Armando Lavandeira, Jr. took on several endeavors before deciding to begin blogging in 2004.
PerezHilton.com was first called PageSixSix.com, where it was under that name dubbed “Hollywood’s most hated website” because Hilton was not afraid of controversy.
He was criticized early on in his budding career for “outing” celebrities he believed to be gay, and was consequentially frequently criticized by gay rights activists.
Despite many who criticized Hilton’s professionalism, it all led to a huge boost in traffic and the LA Times reported in 2008 that a one-day package from advertisers would cost up to $54,000. It claimed at the time Hilton was updating his site up to 40 times a day with the latest news and gossip.
In 2007, Bloomberg reported that Hilton was able to generate $110,000 a month from his high-traffic website, pulling in an estimated 4 million unique visitors a day at that time. According to Perez Hilton’s site, that number has not changed much today, reporting an average of 12 million unique visitors a month.
As a result of his hard work and now-long-standing reputation in the industry, Perez Hilton has built an impressive empire with an enviable net worth to accompany it.