Bethany Mota has caused a stir both because of the earning power she has at only 19-years-old, and because her platform for success is YouTube. She has earned the title of the highest-paid fashion star on YouTube, and even has taken her fame to a different screen as she appeared as a contestant on Dancing with the Stars. Her devoted fan base sweetly refers to themselves as “Motavators,” and they would probably be pleased to hear
In fall of 2014, Mota became a contestant on the 19th season of Dancing with the Stars, Though she didn’t win it all, it is no secret that DWTS is a lucrative deal. It is reported that contestants make an automatic $125,000 for signing the initial contract and subsequent paychecks with additional episodes. The final two episodes have an additional paycheck of $50,000, and Mota was not eliminated until the second-to-last episode, coming in 4th place. That means Mota would have earned upwards of $175,000 for her stint with DWTS.
In addition to her appearance on DWTS, Mota has achieved success away from YouTube when in December of 2013 she launched her own clothing line with Aeropastle. Aeropostale is a trendy store catered toward a young, teenage crowd; the revenue from this line adds to her purported $40,000 per month in YouTube ad revenue alone. And though Aeropostale has seen better days, concurrently struggling to maintain losses for the past several years, its Bethany Mota brand is the one thing that has actually performed well, proving that Mota is an incredibly influential and sought-after individual.
As for her YouTube channel, the original source of her fame, Mota has earned her millions of followers from being what is known as a “haul” shopper, where she goes shopping and discusses her purchases with the camera rolling. It was her bubbly personality and easy-relate-to persona that first drew her fan-base of like-minded teens, but it’s her saaviness and knack for fashion that gives her the staying power.